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Creative Direction & Design


42Chat develops AI chatbots for events, sports teams, colleges and associations, freeing up team members’ time and creating a better experience for their users.

The team at 42Chat requested a new website design using the HubSpot CRM platform. Heather jumped in and learned the HubSpot language and design process and delivered a robust site, complete with animation, SEO and analytics, and contact management. The team then moved forward with a rebranding initiative across all marketing elements and developed a cohesive brand.


Web Design
Event Design
White Papers
Case Studies
Presentation Templates
Business Cards
Trade Show booth graphics


Creative Process

42Chat develops Chatbots, which were a relatively new concept to most event planners and managers who might be seeking a simple way to communicate with their customers and attendees. We worked to redesign their creative to create a cohesive brand and simplified message. 


Brand Identity

Throughout a couple of necessary name changes, Heather redesigned multiple logos and established a consistent brand package for 42Chat.

Website Redesign

The website was requested to be created using HubSpot, and therefore a proprietary HubSpot process needed to be followed. The results were a site complete with a full CRM.

Marketing Collateral

Branded collateral was created, including business cards, flyers, white papers, downloadable articles, presentation templates and more.

Trade Show Graphics

Heather designed new trade show booth graphics for multiple conferences, with various specs and formats.

We redesigned 42Chat’s website to reflect their new branding, as well as reorganized the site navigation into sections based on the various products they offer.