Creative Direction & Design
Financial Fraud Consortium
The FFC collaborates to provide resources for employees in the FinTech and Finance related industries and explores best practices to avoid fraud.
Heather worked with the team at the FFC to do a complete rebranding of their website, brand identity and all marketing collateral to elevate their brand, clarify their message and create a cohesive, professional identity.
Deliverables
Web Design
Branding
Membership Brochure
Event Design
Social Media Graphics
Creative Process
The Financial Fraud Consortium needed design direction to help promote their membership drive.
The strategy for their project included a complete brand refresh and new website, with a more valuable member experience using a membership portal. The next steps were to build out their collateral and promotional pieces.
Brand Identity
The new logo better reflects thier organizations personality and industry. We also identified new colors, fonts and background elements.
Website Design
Heather managed the design process and built out several pages for the new site. The end result is a much more user-friendly experience.
Event Design
Money 20/20 is a major event for the FinTech industry and the FFC requested a fun campaign and event graphics to promote their annual in-person meeting and social.
Marketing Collateral
Their memeber benefits brochure needed a redesign, along with business cards, presentation folder, white papers and downloadable articles.
