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Black Lives Matter

At Bauer, we are dedicated to advocating for change, promoting anti-racism, and supporting racial equality. What’s happened in the last few weeks have been reminder of the culture of injustice against the Black community that has persisted for too long. Our team...

Digital Marketing 101

Remember when you were five years old and learning to ride a bike? You had training wheels, a massively oversized helmet, and the balance of a newborn giraffe. Now fast forward twenty years. You’re a cycling machine with the trendy racing tires, an aerodynamic bike,...

Your Website: Faster, Better, Stronger

You’ve heard it before, your website is your best salesperson. It works for you 24/7. But what if your best salesperson was slow and unfriendly when dealing with your customers? You’d likely try to help them improve right? Your website is no different. We’ve put...

A Little Website 101

Introduction When it comes to measuring success on your website, it’s easy to focus on increasing truck-loads of new website traffic. The more traffic you get, the more sales right? Well, it depends. There are many factors that determine how well your website is...

Video Marketing Benefits

Introduction Video marketing has quickly become one of the fastest growing and most successful marketing opportunities for businesses – and it’s easy to see why. Videos are more engaging, easier to remember, and more popular than traditional marketing methods. But...