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Creative Direction & Design


The International Alliance for Women in Music brings women in the world together to uplift one another in their pursuits in music.

The IAWM asked Heather to do a major refresh to their outdated website. Their previous site was using an older membership content management system and the visuals needed to be refreshed. During the strategy phase, the IAWM decided to update their logo as well. 


Web Design
Event Design
Business Cards

Creative Process

The IAWM is an international group of women who support each other in the music industry. Their goal is to help promote musicians, offer grants and awards to their members, plan conferences and concerts, as well as connect online. They requested a website that would replace their outdated content management system, update their brand identity and simplify the navigation process for their members and prospects. 


Brand Identity

Heather worked with the team to explore a new logo, color palette, fonts, and other design elements.

Website Redesign

The IAWM’s website houses all of their reference material, as well as a large member portal. Heather worked with their large team to create a design they love with functionality to move into the future.

Marketing Collateral

The IAWM’s members enjoy a journal, several events each year, and competitions they can enter. Along with that Heather designed traditional pieces to promote their organization.

On-going Support

Multiple templates were created to allow the IAWM to take their design needs into their internal team. Heather is overseeing the process and providing continued support during the transition.

Their site reflects the creative, yet informational look they were seeking. With such a robust site, we also made sure the site navigation and flow are now much easier for their members.