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Measuring your Social Media ROI

Introduction Measuring your social media reurn on investment (ROI) is essential to social media budgeting and strategy. It allows you to take your social media’s pulse and adjust your strategy accordingly. Understanding how to track your ROI will help you focus on...

Simplifying the Customer Experience

A Unique Approach to Mapping Your Customer Experience. Every business owner or marketing professional hopes that their marketing infrastructure will pull in the right customers, and ultimately lead them to making a purchase. But the million dollar question is – how?...