Creative Direction & Design
Nike
Nike plans some amazing events for its employees, and NACC is no exception. The annual event brings all store managers together for team building, fun activities, education and inspiration.
Heather worked with Nike to design and direct the creative for their annual all-athlete (store managers) event. Spanning 3 days and dispersed across the Portland area, Nike needed everything from giant banners and custom installations to name badges and room signage.
Deliverables
Branding
Signage
Graphic Installation
Photo backdrop
Stage Graphics
Presentation Design
Awards
T-Shirts
Lanyards
Window Displays
Creative Process
For multiple years, Heather was asked to design and oversee all of the design elements for Nike’s annual athlete event. She acted as the main point person, project manager, creative director and designer for the project, along with her team.
The events were a success with hundreds of happy attendees.
Brand Identity
The Event Brand Identity was established as a first step, and Heather made sure the brand guidelines were followed throughout the design process.
Signage & Lenticular Wall
Banners spanning 40 feet, room signage, race start and finish line banners, breakout room wall displays and large stage banners were created .
Supporting Elements
Nike’s event required everything from directional signage, t-shirt design, lanyards (and more) to run smoothly.
Project Management & Creative Direction
Heather managed the whole team, including designers, printers and acted as the liason between her team and Nike.
The highlight of the show was the lenticular wall, featuring four photos of the athletes that reveal themselves as you walked around the wall. The attendees could look for themselves in the photos and it was the perfect backdrop for selfies and fun photos.
